0:00Home service operators I work with are closing fifty five thousand dollar roof replacements on an average of a two hundred fourteen dollar cost per booked appointment. Meanwhile their competitors are paying four hundred dollars to five hundred dollars and we're seeing the same gap in HVAC, in decks, in crawl spaces with electrical companies, siding companies, and flooring companies. If you run a home service company doing at least fifty k

0:23a month and you don't know your cost per booked appointment, give me six minutes I'm gonna show you the operating system that makes this kind of math possible. My name is Mark. I run Acoolo. We've installed this system for over forty home service companies for roofers, HVAC companies, painters, deck builders, fence companies, and remodelers.

0:43And here's what every single one of them had in common before working with us. They did not predictably know their cost per booked appointment. And without that number, you can't scale, you can only hope. But here's what changes when you actually know your cost per estimate. You can put a dollar in and know what comes out. You can predict next month's revenue. You can hire a salesperson with confidence because the

1:06math supports it. You can scale ad spend without just praying. Most operators are running on hope. Meanwhile, the ones who know their cost per estimate or cost per booked appointment are running serious businesses. Here's why most operators don't know this number. There's two main reasons and plus a third potential leak

1:27that often hits everyone. The first reason is you have not ran meta ads at all. You're only running Google, Yelp, Angie's List, these pay per click categories which all are just demand capture channels. And while you can measure cost per lead on those channels, if you just double your spend,

1:48you don't necessarily get the same results. It's not a lever that you can just push fully up or down because you could double your spend that there's still a fixed amount of demand in that in on those specific channels. So it's not like you're just getting more and more leads versus on Meta, you are generating net new leads. The second reason is maybe you are running some ads on Meta,

2:08but you're running the same strategy that you were running back in twenty twenty. You know, maybe it's some heavy AI content, maybe it's static images, boosted posts or I talked to some businesses that are running fifty million dollar a year businesses, but they have their nephew running the page and they're just running ads to a Google form with no pixel conditioning sending data back to Meta on who's actually a leader,

2:28who's actually a booked appointment. So I mean, you could just be paying for junk leads and you don't have anybody calling them fast enough to convert. And then the third reason you probably might not know your cost per booked appointment is you're not running Sirius call center. If you don't reach a new lead within sixty seconds, your close rate could drop in half. Then within an hour it drops by an additional eighty percent

2:50and your sales team isn't calling leads at nine PM on a Tuesday so even the good ones age out and then you blame the ads. So here's what we install instead. It's a four part system that all drives one key metric, a predictable and low cost per estimate or cost per booked appointment. So the first thing we do is we do on-site video

3:13content where we will send a videographer to your business, to your job site, film real footage with real customers, real jobs, not some just generic stuff and will create ad variations so that your creative never goes stale. The second part is we run meta ads with a real methodology. We run first offer led campaigns to feed the pixel

3:37with quality data, retargeting top of funnel in once we hit volume. If none of this makes sense, that's okay. We just take care of it fully for you. We do regular optimizations, optimize them cost per appointment, not just on cost per lead. And the third part that I don't know if anybody else is doing this,

3:57we were actually running an in house call center that works from eight AM to eight PM, seven days a week where new leads are being reached within sixty seconds. That's not within five minutes, within sixty seconds. We book estimates straight into your sales team's calendar and that way we're able to know not just your cost per lead but your total cost per booked appointment.

4:18And the fourth part is we build automations and we build a front end CRM for your business before it goes into your service titan or house call pro or jobber or whatever. We're building a front end CRM that's doing automation, SMS follow ups, appointment reminders, reactivation campaigns for old leads that might have, you know, said now is not the time and this is the thing that keeps

4:39everything together and drives down your cost per booked appointment over time. So here's what it looks like actually broken down across seven different home service industry types. For roofing, we're averaging a two hundred fourteen dollar cost per booked appointment. For attic and crawl space installation, we're averaging a hundred three dollar cost per booked appointment. For our deck builders, we're averaging a two hundred thirty six dollar cost per

5:01booked appointment. Electrical, two hundred seven dollars. For HVAC four hundred fifty dollar cost per booked appointment, flooring three hundred sixty two dollar cost per booked appointment, and siding exterior renovations and remodels six hundred forty dollar cost per booked appointment. This is significantly lower than what you'd be getting on just about every other marketing channel right now in home services.

5:21So who is this for? Before I tell you what to do next, I need to tell you who this is not for because this is not for everybody. If you can't commit to at least five thousand dollars a month in marketing spend for the next three months, the math makes it a little bit challenging to work. And if you have no way to close jobs, if it's just you, you're the only solo owner operator on the phone,

5:43we also may not be a good fit. However, if you are doing more than fifty thousand dollars a month and you have a bit of margin to invest, you're tired of guessing where next month's revenue is coming from, this is what I've built for you. Here's how this works. Below this video, you're gonna click a button, answer a few quick questions. It takes under two minutes.

6:03If it's a good fit, you'll book an appointment directly with me. No salesperson, just directly with me. Me and you are going to have a conversation, and we're going to figure out and create and diagnose exactly where the angle should be. We're gonna take a look at your market. We're gonna take a look at your competition. A lot of the numbers I shared are from the Seattle or Pacific Northwest markets where it's very competitive over here.

6:26So if you're in the Midwest, you're in the South, and you're seeing this and you're saying, hey, that seems a little bit expensive. There's a very high likelihood people are not spending two hundred thousand dollars a month or a hundred thousand dollars a month in your market like they are in ours. That being said, we're going to take a look at your competition. We're gonna see what offers are working. We're gonna see what's working in Google. We're gonna see what's working in Yelp, and we're gonna build a game plan custom for you

6:48that's going to allow you to dominate your local market via Meta. And if it's a good fit, we're gonna talk about working together. If not, you're going to have a very valuable time and a very clear picture of what your next moves are. I don't meet with people every day. The majority of my time, I'm working with my clients and so I cap a few of these per week. Click the link below if I have some calendar availability,

7:09would love to work with you.

0:00If you're in a home service business doing around 250 k per month, this video is for you. What I'm gonna do is share exactly how we run meta ads that predictably book appointments for businesses, for brands. I'm sure you see a bunch of different marketing agencies, and share how we do things a little bit differently and how it's getting, you know, phenomenal results across HVAC, roofing, electrical companies, flooring companies, remodelers,

0:22focus on home service, local teams, local ads, not, you know, some generic stuff personalized to every single business we work with. Okay? So we're gonna help you run meta ads without having to hire videographers, without having to hire some internal media buyers, without having to hire a call center consultant, without having to bring in another marketing agency. Like, this is this is what we do.

0:42If you're working with another marketing agency already, that's fantastic. I'd highly encourage you to bring them some competition. This is a couple things, know, home service business owners have told me this summer. So I was burned by a lot of agencies in the past, very common. Another like home service business owner, HVAC company in Oklahoma, he said it probably took six to eight weeks to first get any numbers.

1:05And I had to go and pull the numbers myself or another person in the Seattle market. And they said, you know, I spent 19,000 in in a month and then 40 the next month, and the marketing agency just couldn't handle it. Okay? So this is some common things that we've been hearing across different businesses. Just, you know, in the last couple weeks, I talked to business owners every day. This is what people are telling Okay?

1:25So they've been burned by agencies. They can't really get clarity in terms of reporting, and they can't scale spend. So they hit ceilings in in terms of how much they spend, and then it just kinda caps out. So quick little thing before we go much further. This is for you if you're doing at least 250 k per month. You have people who can answer the phone and run appointments. You could put at least $300 a day into ads. If less than that,

1:46this is just not gonna be that interesting or it's just gonna be kind of slow. This is also for you if you wanna review one number weekly together. Not just gonna get sent to dashboard, we're just actually gonna jump on a call once a week and say, hey, here's where we're at, here's where we were before, and here's the action items that we're gonna do to improve. Okay? So that's what we do. This is not for you if you're under 250 k a month. So that means I know there's gonna be some people in the

2:08comments that are like, 250 k a month? Why would you ever need another marketing agency? But if you are at 250 k a month, you understand that you're just kinda getting started. Okay? Everybody everybody that is at that number understands that, hey, we can go further, we can push more, Now's the time to make this move. Okay? It's also not for you if you're capped out. You're at fulfillment capacity or you need a miracle in thirty days.

2:29Like, this is not a, hey, save your business helpline. Let's not let's not do that. You know, I'm I don't wanna be that guy for you. I've had those situations and it just ends bad for both of us. So I don't want that. Also, if we're already working with a competitor in your market, I don't want to work with you. Okay? So if you come in, you're like, hey, tell me the exact cost of a booked appointment in

2:50Jacksonville for roofing, and I'll be like, well, I don't have anybody in Jacksonville for roofing right now, so I can't tell you the exact cost of a booked appointment, and you're gonna be like, well, why not? Well, it's because I don't I'm not working with anybody there. So every market is a little bit different, every niche is a little bit different, but once we start working together, things clarify very quickly, numbers kind of shape up, shake out. If we have the exact numbers, I could share comparable markets,

3:11similar geographies, I can say, hey, here's what we're getting in Oklahoma, and here's what we're getting in North Carolina, or, you know, here's what we're getting in Seattle or something like that. But I can't say like, oh, here's exactly what we're getting in Saint Paul, Minnesota because we're not working there yet. So this is what I'm going to talk about in this video. First, I'm gonna share some results, just real numbers. It's not gonna stretch anything. Just just be honest. I know there's lot of market outages out here.

3:32They're like, 500 appointments in the next thirty days or you don't pay, but like, come on. What are we doing? Like, this is we're not gonna do a gimmick or some weird contract. I'm not trying to attract people who fall for these silly claims. I wanna work with serious business owners who understand the reality of these things, the reality of numbers, and the reality of return on ad spend and second order benefits. But anyways, so I'm going to cover real accounts.

3:53I'm going to cover why your last marketing agency was good for two months and then it fell off. And I'm going to talk about why Meta instead of just spending more on Google. I'm going talk about our system that we implement, filming, scaling, and building, typical numbers by market and where things could go wrong. I'm gonna talk about what you get, the timeline, and then, you know, the trade off if you do this in house. I'm going to talk about pricing and then defining what success

4:13looks like in writing before any payment is made, and then covering some questions. Okay? If you're like, okay, I've kind of heard enough. We're already, you know, a few minutes into this. You can just click the link below, fill out the application, you'll jump on with me. I don't have a sales team. If the calendar isn't available, it's because I'm not available. I might be meeting with clients. I might be, you know, doing something, but that calendar is meeting with me.

4:33You're not gonna jump on with the salesperson, okay? So this is, you know, a lot of home service business owners are very skeptical. Sounds like candy. This is this is something I heard. It sounds like candy who put it, you know, the orders in the gumdrop machine and I get rich. Know, I I don't know. I'll I'll believe it when I see it. And this makes sense, know, like every single marketing agency is gonna sound like, it's just like a a money printing machine and you feel

4:55very skeptical and that's that's very reasonable. Okay? But this is this is some some real numbers. Okay? I'm just making my head a little smaller here. $671,000 in forty four days for a roofing client. 264,000 HVAC replacement jobs. 357 HVAC leads at $31 as a CPL over ninety days. A $154 cost per booked appointment for our concrete co guy.

5:16We're running across 70 different businesses, generating thousands of leads, managing, you know, over $1,000,000 per month in ad spend. We wanna work with less people but bigger. Again, all these numbers, like, every single marketing agency has phenomenal case studies, and they can, like, really cherry pick. But we jump on a call. Can show you the exact ads manager, break down our live Slack chats. I wanna be super public with other people's stuff because I don't wanna give anything to their competition.

5:38Okay. Here's our client in Oklahoma City. So they spent $800, generated 18 leads, $46 CPL, six of those leads booked, $137 average cost per booked appointment. This is our North Star. And then on their second day, they closed 21,000. He actually texted me this weekend. They just closed at 34,000, 35,000, something like that. I'm hoping it'll be my third marketing company, the third time's a charm if you're spending 10 k a month for months.

6:00So this is HVAC in particular. Like, we know the plays. We know the playbook to run for HVAC businesses. We know what books appointments. We know that for roofers. We know that for bathroom remodelers, etcetera. Like, we're not generic stuff. This is somebody we ran in Spokane, you know, $69 average cost of booked appointment. This is this is something worth mentioning where your cost of booked appointment will be very variable depending on who else

6:20is running ads in your market and how competitive it is. Because if it is if there's nobody else right now that's spending seriously, meeting over 15,000, it's now's the time. Like, now's the time to move on this. Like, it's I almost plead with you to make action on even if you don't work with me, just run ads with somebody because you're gonna see some phenomenal results. Anyways, let's keep pushing. So this is Charlotte.

6:42About six months in, $322 cost per deployment. We're actually increasing on ROAS. And then oftentimes, we hear this so much, like, on Google, you're just hitting saturations of spend where you're spending $50,000 a month on Google, and it's just not getting great ROAS, that is much better. So here's a couple just other pieces of evidence because I know everybody's very skeptical. So roofer, okay, we closed $33,000 job,

7:02$43,000 job as metal roofs authorizing increases in spend. Okay. We booked our few, you know, first few jobs. There's so much evidence, and oftentimes what our constraints become is call center capacity and sales team capacity. These are two common constraints. It's not the other stuff where it's like, we can't get appointments. We can get leads when we get appointments. And then the next step is like, we increase the size of our call center to be able to

7:23handle more appointments? And then can we increase the size of our sales team? And we can help with that as well. Just seen it happen a bunch. Hopefully, that's some evidence for you as to why this works. There's gonna be some stuff on the page too. But also, why us versus a different marketing agency? Why did the last marketing agency not pan out, but something's gonna be different about this? Okay? Very valid question. So most marketing agencies, there's two ways of doing this, really.

7:46You run generic stuff. You don't really take time, go deep with every account, and so you just kinda churn and burn next client in, next client out, next client in, next client out. Okay? And you just run just kinda whatever. Like, you don't really spend time in the accounts. You don't really spend time trying to make good creative. You're like, hey, send us the agency will say, hey, send me some videos or something. And you're like, what the heck am I supposed to do?

8:07Send you some videos? What are you talking about? I run an HVAC business, I run a plumbing business. So you like, you want me to be a creative person? And like, yeah, you know, of your sales stuff, and you know, some stuff that works, but like they just kind of treat it like that. Or they run the same generic stuff for everybody. So like you're an HVAC business and everybody can copy your ads and everybody can copy their ads. They use some generic AI actors, they use some generic images, and then just plug and play, copy paste.

8:30And guess what? That stuff works for, like, the first two months of running ads, and then it saturates. And everyone's like, nah. I kinda get what's going on. Then you realize, like, I have a siding guy in my market. I actually have four four of them running the same exact ads with the same exact AI actors. Okay? And people are like, woah. Like, why did why did ads stop working? It's like, well, when they're fresh, yeah, the market's like, oh, this is interesting.

8:50Who's this testimonial from this person that looks like Bill down the street? But then they're like, wait. Why is Bill giving a testimonial for this company and this company and this company and this company? And you realize it's all, you know, a scam. Anyways, with us, it's going to be different, and I and I'll tell you exactly how. So we're not gonna do generic stuff. So month one is good. Month two, it stalls. Why? Meta changed the algorithm. Creatives fatigue a lot faster.

9:11What does this mean? Your videos and your images on your local markets, they'll run out a lot quicker, so you need a lot more creative volume than what most agencies were the plug and play model they were running in the past. Okay? So three ads, they can run out in weeks unless you spend tiny money. Unless you spend $20 a day, $30 a day, $50 a day, you could be fine with this. But we're not trying to work with people who are spending tiny money.

9:32We wanna work with accelerators, people we could scale with. Okay? So the old marketing agency, they can't make new creatives every month, or it's not financially beneficial for them because they're just running the same playbook. They're just churning in a new client, churning out a new client, churning in a new client. So it doesn't financially make sense for them to take the time on editing or creative production or all these things that we do. So another downside to this, anybody can run this.

9:52You could just jump into their ad account, copy paste the exact same thing. Okay? And honestly, like, you're a like, start if you're, you know, 500 k, maybe a million per year, you know, you're just kinda getting going, owner doing sales, maybe you could use the generic agency. They're gonna charge you, you know, $2,500 a month or something, and it's just gonna be plug and play, rinse and repeat. Then it's gonna get you a good couple months or could get you

10:13could get few months if you're in an easy market. It's another challenge. Okay? Whenever we turn up ad spend, CPL goes sky high, so we can't, you know, grow at at the pace that we want. Okay? What happens is, like, your the ads you run for this, for the pocket when you spend, you know,

10:33$10 a month, $15 a month, those same ads, when you start spending $30.40, 50, it doesn't just translate over with a direct linear thing. You need more ads. You need more creative volume. You need to hit new pockets. It's not just the, you know, just turn up the lever and then we're good. You need more creative volume to be able to handle the higher ad spend. Next thing. Okay. Why not just spend more on Google?

10:54If you're here, I would assume that you are spending on Google. You are spending on Yelp. You are spending on Angie's List. You are spending on LSA. You have over a 100 Google reviews. Okay? You understand all that stuff and you take it seriously. That is my plea, you know? Hopefully you're you're doing that, okay? But on those channels, it's all demand capture. There's a fixed audience, okay? Let me make myself bigger so you can see my hands. There's a fixed audience. There's like this many people who are searching roofer near

11:15me or HVAC placement near me and you're competing with all the private equity guys in that same little audience versus meta, there's a much bigger audience. It's a much earlier stage in the funnel and you can hit those people earlier. Okay? Also at the same time, you're building brand. It's like watching commercials. It's like looking at a billboard. It's like seeing a flyer. This this is what Meta allows you to do. It's like your digital door knocking. You're getting out there and you're saying, hey.

11:36Check out my stuff. Get a new system. Get a new HVAC replacement. Get a new fence, etcetera. So this is what we do, and hopefully you're still with me and you're not falling asleep yet. But what we do is we will film your ads. So we work with local videographers all across the country. We don't fly people out. That's that's ridiculous. We work with local videographers. So wherever you're at, we we have the network, and we make sure they're good. We give them a full SOP and playbook in terms of how they should film you.

11:59We're gonna film at least 10 in person physical ads at your job site, at your place, and then we take those ads. Again, nobody can copy these. Your other marketing agency down the street is not going to do this. Okay? And even if they do, they can't put you on camera. Right? Nobody can copy you in that regard. Nobody can copy this video I'm making right now. I mean, I guess you can with, like, AI and crazy stuff, but unless you look exactly like me and you use my brand

12:21and my shirt and my colors and all this stuff, but, like, other than that, you're not gonna be able to copy me. So that's the first thing we do. We're gonna film your ads. We're gonna do at least 10 in person on-site. Then we're actually going to increase your spend. It's not like we're just gonna turn it on, set it, and forget it and say, hey. Let's check-in in three months. No. We're gonna check-in on a weekly basis and say, hey. Let's spend more. Let's increase. Let's scale as long as cost of appointment is healthy and ROAS is healthy.

12:44If those things are good, then we wanna grow with you. We don't wanna keep things stagnant. Alright? We're not just trying to Coast. We're trying to grow. And then we're gonna also gonna build your funnels and your systems based on your team's capacity. If you don't have a call center, we can help shape that with you. We also have our own call center that we book for over 40 different clients, but my recommendation is you don't depend on us for your call center because why?

13:05Our clients that are doing $203,040.50, 60,000,000 a year, they have their own call centers. And guess what? We want you to become like that customer rather than just be dependent on us forever. Okay? We want you to shape into that. We'll help build that out. We'd make custom landing pages. We don't just run generic lead forms, custom landing pages, custom funnels to each business, to each offer. It's it's more work. It's more work than the plug and play agency,

13:26but it does work. So that's why we do it. And then we review this on a weekly basis, ten fifteen minute call. You can take it from your phone, you can take it from your car, and we're just gonna talk numbers, write a recap, action items, next steps, boom. When we film, it's going to be videography at your job sites, your crews, your trucks, your brand. Nothing generic, no AI slop, we're not gonna create fake influencers or whatever. Real human beings, okay?

13:47We're gonna launch at least 10 ads minimum. Depending on your spend, we there was somebody two and a half weeks ago, we launched with a 120 ads. That doesn't need to be your case, but they're a unique circumstance. Anyways, we're gonna make it look like your business, local, and it's also gonna be exclusive. Okay? Within fifty miles of of where you're at. Right? We don't need to just pull in as many clients as possible. We wanna work with less people longer, so we're gonna exclusive for you.

14:08Another thing is we're gonna run lead optimized campaigns. Okay? And then we're gonna feed the pixel back data on who's actually becoming appointments. We're gonna run ads for financing, price transparency. I talk about payment, not just price. And then once we're have some volume in there, we're gonna introduce retargeting and remarketing to the past audience that didn't book. Okay? And we're going to optimize everything around appointments, not just cost per lead.

14:28There's a lot of people who like to talk about cost per lead. Cost per lead is a vanity metric. Cost of appointment is what actually matters. It's your real sales opportunity, real shot on goal. And then, you know, third thing to do, we're gonna build custom funnels designed for your business. We're gonna see where is your CSR team? Where is your call center at? If they're strong, we're just gonna push more volume to them. And you're say, hey. Just give me the lowest possible CPL. We'll handle set rate. Okay?

14:50If it's a weaker office, hey. We're gonna introduce some more friction. Hey. We only have two people on staff. We wanna spend, you know, 50 k a month. Hey. It's okay. We'll introduce more friction to make sure your call center is able to handle higher quality but less leads. We understand cost per lead is gonna be a little bit higher, but again, cost per lead is vanity. We wanna focus on cost of appointment.

15:10And then we're familiar with ServiceTitan, Housecall Pro, GHL, all these things. This is probably the most compelling case for why now. I I talked to somebody in in Northern California, they're getting $100, $200 cost to book appointment for HVAC replacements with an average ticket of $17,000 Come on people. This is all HVAC replacements by the way. $169 in Spokane, 197 in Oklahoma City, $3.22 in Charlotte, $5.14

15:30in Seattle. I'm based in Seattle. We have a lot of people running ads here. In your market, if you're the first mover, your cost of appointment is the lowest it'll be if you're the first mover. When other people start catching on, they'll be like, why is this company growing so much? What are they doing? Your cost of appointment starts to rise and you need to diversify against some other channels. Alright? But you wanna be the first mover, you wanna be the highest spender. Here's how things go wrong, and and this is how, you know,

15:51some accounts could actually die. And we've seen this, and this is why we're targeting them saying, hey, I wanna work with businesses that are doing 250,000 per month, like $23,000,000 plus per year, is because you have a call center, you could book appointments, you understand these things, okay? And we're not gonna blame the ads just because we can't get a hold of leads, that is a variable. I'm going to be crystal clear,

16:11that is a variable and we can make adjustments on that front. But that being said, we wanna have call centers. We wanna help you with your call center if you don't have one. Then other thing is, like, people can't sell with financing. Consumers don't buy on price, especially a lot in a lot of home service verticals. They buy on payment. You could see this in the mortgage industry. Why was twenty twenty one, twenty two such a hot time in the market? It's not like housing got super cheap.

16:32It's because payments got super cheap. In the same way, consumers are still purchasing on payments. So it's very common for people to win a lot with financing. Actually, anybody who's doing over 20,000,000 a year, about over 50% of their jobs are closed with financing. And the thing is, like, we spend too little. We don't do scenario. We don't wanna just sit in this weird spot. We're just like kind of testing in a $100 a day,

16:52just kind of slow. We want it. We wanna hit it hard. We wanna hit it fast. At least come on $203,100 bucks a day. That's 6 to $9 a month. 15, if we can handle it. You know, you got a couple sales guys, 15 is definitely doable. If have multiple sales teams, let's start with 30. If you have a call center, let's do that. Anyways, another thing is like overreactions on the first month. We need at at forty five days.

17:13Now there are you can get results in the first day or two for sure. But like for us to really start seeing some compound benefits of these these things, like, we don't wanna be like, oh, it's not working, you know, in one week. Like, come on. Like, we're we're let's crack it together. You know, let's not the eject button too early. Alright? K. This is what the process looks like. So first week, we do onboarding, and we film your content in the first week.

17:33We script it. We understand where you're at. We under make a game plan, make a flow, script your ads, film your ads. Then And we're editing, building out, you know, connecting to your CRM. We try to go live within fourteen days. Alright? Then, typically, after one week of being live, we'll jump on a call. We'll start reviewing the statistics, early metrics together, solving any any initial problems we might be seeing.

17:54And then weekly, we're gonna be reviewing on a very regular basis. We like to work three months at a time. Yeah. Here's what you get. Videography at your job sites quarterly, and you get to keep every single asset we create. It's gonna be at least 10 ads plus fresh batches on a schedule. You get our media buying team. Again, we're managing a lot of money, at least more than most home service marketing agencies are. We're not trying to play small, we wanna play big custom funnels, and then, you know,

18:16coordinate with your CRM situation. It always gets a little bit personal on that side. And then weekly, we're reviewing cost of appointment, pulling on the CRM, pulling the metrics, we're checking, you know, appointment set rate, close rate, cost per lead, cost of appointment. We review that weekly with you. And then everything is owned by you. This is all your stuff. You gotta keep it forever. It's all your brand. This is typically what we start at 4,500 a month. It's our lowest package, but this is typically what we do.

18:39If you wanna add it in call center or some other stuff, prices could could vary. But this is a, in my view, very reasonable deal. And I'm sharing a price here now just so people are not, like, shocked. And if you've made it this far, you've gotten to understand some of the value. This is separate from ad spend. It's a three month term. This is a legitimate, you know, give it a real real shot. We're not doing rev shares. We're not doing lead plus.

19:00We wanna be paid enough that we don't need to focus on acquiring a 100 new customers and just getting get rich quick. We wanna build something long term, but we also want to hire or keep very high quality and premium staff, be able to manage your account on a weekly basis, don't get too slow, don't, you know, fall apart, you know, if we get too many clients, things like that. And so we'd rather work with less people, do it better.

19:21So if you have somebody else that says they'll do it for $202 a month, it's fantastic. I'm sure, you know, they're not gonna film your content. They're gonna do some stock AI stuff, and they're gonna wanna run the same template for you. I don't know. I just I can open an ad account and I don't know exactly which marketing agency is running it just because everything looks exactly the same. Other people, know, just shared leads or they might be like,

19:41why don't we just do just cost per lead or whatever? We wanna be incentivized with you to grow. We wanna be long term. Okay? Just on a cost per lead basis, then it's kind of like a purely transactional interaction. Of course, this is a transaction. We won't demonstrate value to you, but I mean, if somebody can offer you $2 a month, good luck, God bless, contact me in two months. By the way, I used to price at $22 a month, and I made mistakes, and we got spread too thin,

20:02and we worked with too many people, and now we're like, it's not good. Okay. This is something else that I like. Let's be very clear numerically on what is success and what is not success. So we are on the same page of are we on goal, are we off goal. Okay. Crystal clear. Let's get on the same exact page on this before we run any ads, before we launch anything. Let's define what is success. If this was interesting to you, I applaud your patience.

20:24I remember the last time I sat through a video this long, unless you watch it on double speed like I probably would. Hit the link below. You can meet directly with me, the salesperson on the call. If you sat through all this, I'm not gonna repitch you. We're just literally gonna look at your market. We're gonna look at your industry. We're gonna see, hey, depending on who's running ads, how much are they spending? We're gonna make some predictions on that. And then we're gonna say how much do you need to spend to kind of win in your market? What's the messaging?

20:45What's the ad thing, those that we're gonna do for you. Look forward to meeting with you. Thank you so much for your time. Really appreciate it. Best of luck out there. Keep crushing it.

0:00The money I put in, I'm very happy with what they've done. And how easy they make it. Hey, it's Blessings again out here at the Kula Summit event. I'm here with Bo, who's running all ACES concrete coating. Both. How has working with the Coola been for you? It's been great. I worked with a couple other marketing companies and I got no return on my investment.

0:19The money I put in, I'm very happy with what they've done. and how easy they make it. Now my second question is what would you tell someone else looking for a marketing agent? I always look into the company before I chose them. That when I chose Afula it seemed like there was a lot of people getting a a lot of good results.

0:34And I would just say Find someone that has given a lot of people good results.

0:00It's been the best agency that I've worked with so far. I've worked with four. I'm back again. It's Blessings with the Kula. We are at this growth summit running Guerrilla Works down located in Portland, Oregon. How has working with the coolah been for you? It's been the best agency that I've worked with so far. I've worked with four.

0:17and Akruel is just crushing low cost cost per lead and just everybody's attentive and I can literally text you at midnight and you're you're available. So I love it. Come on. So what would you sell to someone looking for a marketing agent? I would say if somebody's really, really trying to sell you on on their services,

0:33Uh typically they're not The best, and I've learned that the hard way. With a kula, they just There was no sales pitch, it was just This is what we do, this is the value we provide for your business. And I was sold right away because I really believe that if you're a marketing agency, you're not going to be out there trying to advertise and get as much business as possible.

0:53You're just, you're valuable and people are gonna find you. Come on, Albert. Preach teaching.

0:00Hi, my name is Blessies. I work with Dekula. I am at our Growth Summit event, and I'm going to be asking a couple of clients how it's been working with the coolest so right now I'm going to introduce to you Ivan with Navi Electric. Ivan, how are you doing today? Doing all right, doing all right. So, you know, how has working with the cooler been for you?

0:15It's been amazing. I've really enjoyed it. It's definitely something I wasn't expecting when researching marketing companies. The few companies that we've been looking into was all just over zoom, no contact with anybody, you don't have that like Off-person meetings that you pan with a cooler. Uh Biggest factor for us is that

0:38The truss wasn't built initially and all of them were just trying to sell Direct and try and push you to sign and sign and sign and sign, but it didn't make sense because we didn't see the turnaround with. all that they were doing. What would you say to somebody looking for a marketing company? Definitely give them a call, figure out.

0:56What is working in the market? What's going to work for you? Don't just shoot blind. sit down and talk with them. Rather than having a marketing company giving you a whole sales pitch. and trying to sell you right on the spot. The relationship is probably the most important thing, especially coming from a business owner. You don't have that relationship, it's just gonna hit the bam.

0:00Hey everyone, it's Blessings with the Kula again. I am here with Vitaly. He runs Elite Northwest Florin. And I'm just, I just have one question for you. What was the one thing that stood out to you about April versus the other marketing agencies you talked about? The fact that you guys really knew your stuff, I mean. I walked in, I had a full bunch of questions. You know, I worked with other marketing agencies and.

0:19You know, I had a lot of issues coming in with the marketing agencies with spending a whole bunch of money and not seeing much. progress going forward, you know, and you guys Address my concerns right away. You guys uh showed me the steps where we would implement it to grow further and further. And uh yeah, from here it just went up.

0:00This new flooring business owner came to us as a new business making no money. Four months later, they made 150,000 in gross revenue. In this video, I'm going to show you exactly how they did it. My name is Mark Shook. I help home service contractors generate consistent leads using Meta Ads. Today, I'm going to share the entire campaign we ran, the creative, the targeting, the lead form, and details on the metrics of the follow-up system. Most importantly, I'm going to share the results that this all generated. So, let's start at the beginning. This person had just opened a brand new business one month before coming to us. They were a brand new flooring business specializing in

0:32residential installs, refinishing, repairs, but like most new contractors, they had zero lead flow. They came in with no referral network, no established customer base, and no marketing system whatsoever. But the owner knew he could do great work. They had the skills, the team, the drive. They're also good at sales. But he was stuck in that classic new business trap where you're amazing at the craft, but you have no idea how to get customers consistently. He couldn't start a brand new business on just hope. He needed a system that would predictably generate leads week after week. This is where most home service business owners are stuck. They can

1:03install beautiful floors, but they can't generate leads. They're betting their entire business on word of mouth when in some cases that word of mouth doesn't even exist yet. If you want us to build this entire system for you, the videos, the creative, the scripts, the targeting, the lead forms, the follow-up systems, click the first link in the description of this video. But first, let me run through the system we built for this flooring business. The first thing we did was we put the business owner on camera, gave them scripts that were honest and authentic, not trying to just talk about who's the cheapest or the fastest, but that they operate with integrity. They share their personality.

1:35They were sharing that they were Christians, which resonated with their local market and the people who were also Christians, they wanted to work with somebody like that. Idea is anybody can compete, anybody can run ads, anybody can start a business, but nobody can be you. So, what we try to do is we try to accelerate business owners and put them on camera and have them be authentically themselves. Because at the end of the day, people will work with people from the actual ad after people would see the video. They'd fill out a form. This wouldn't be a form just to get their contact info. We actually running a lead form that says, "Hey, how soon do you want to upgrade your floors?

2:06Is it ASAP? In the next month, in the next 3 months, you're not sure, you're just curious." This will immediately help the business owner understand, is this person serious? And it could help prioritize those who are serious and filter out those who aren't. What type of material would you want? LVP, laminate, hardwood, carpet. From there, then we're asking square footage ranges. That way, when this lead comes in, they'll have a pretty detailed amount of information along with the person's contact info, first, last name, email, phone number, zip code, along with how soon do they want to get started. What the homeowner gets as a result is a ballpark price, a quick range of, hey,

2:37the flooring job could range between this to this. And what happens is we're actually trading. We're running what's called a lead magnet, which says, "Hey, in exchange for your contact info, I'm going to give you a price range." And people are willing to make that trade. Rather than just saying, "Hey, get a quote." We're saying, "Find out a price range." We're giving a better offer than just get a quote. For our targeting, we focused on homeowners aged 30 plus in very specific highinccome area radiuses. This was specific enough to avoid those tire kickers, people who are just curious on price, targeting the areas that could actually afford high quality

3:08work. The creative, meaning the video and the script, is actually what makes or breaks a campaign. We tested multiple different angles before we landed on the winner. What made this creative work was authenticity. It's the actual business owner on camera, the same guy that was going into the house and talking to the customers and giving the quote. They came across as caring and doing right by customers, not just somebody trying to make a quick buck. They were authentically themselves and positioning themselves with instant trust [music] in their market. There are other ad formats that we tested and this optimization process took a few weeks, but that's what we do for our clients so they don't have to figure it out by themselves.

3:40These are the actual results that generated $150,000 in gross revenue. We generated 115 leads at a $21 cost per lead. Industry standard could go between $70 to $80, sometimes up to 200 if you're not using good creative. That's much less than most home service business owners pay. Of those 115 leads, about 20 25% were actually booked to appointments. But here's the best part. 10 of those leads actually ended up closing with a 40% close rate of the estimates. The average job was about 15K. Total gross profit was about 150. Net profit about 70,000. That's about a

4:1112x return on the total investment in ads and our services. But the real transformation wasn't just the numbers. It's a business owner who is starting up going from zero, but now they have a predictable system that generates leads on a daily basis. This system runs on their ad account, not ours. So if they stop working with us, they keep everything. As you can see, this isn't magic. This is just a system. It's ad creative that builds trust, a lead form that legitimately qualifies prospects, and then follow-up systems that book appointments, messaging that resonates with ideal customers. Most of our clients see their first lead within 7 to 10 days and close their first job within

4:4330 days. This flooring business owner proves what's possible when you have the right system in place, even as a brand new business with no pre-existing reputation. If you want us to build this for your business, click the link below and I'll see you in the next

0:00If you're a home service business owner, you've probably heard that Facebook ads don't work for contractors, but you should just stick with Google or Yelp. Well, the people that are telling you this are wrong. Facebook ads work incredibly well for home service businesses, but only if you set them up the right way. My name is Mark Dook. I help home service contractors build lead generating systems using meta ads. We've helped electricians, HVAC companies, bathroom remodels get consistent lead flow. Today I'm going to walk through the exact Facebook ad setup we use step by step so by the end of it you know how to set up ads that actually generate leads for your business. Most of our

0:31clients they see their first leads within 7 to 10 days of setting this up correctly. What we recommend is putting business owners themselves on camera. What it does is it creates an emotional connection with the prospective prospect. They can see the person that they're potentially going to work with. Ideally, if it's not the business owner, it's the head of sales. It's a sales rep. It's an estimator. The purpose of this is that it's not just a generic person, but it's actually going to help your conversion rates by the same person that actually goes into the house or does the estimate or does the bid is the same person that the person sees in the

1:03ad. We are trying to make as much of a shortcut to trust as possible. And homeowners, they want to know who's actually going to come into their home. What would happen often times is we'd run an ad with somebody. That person would then respond to the homeowner and then say, "Oh, you're the guy from the video." That's exactly the response we want. That's ideal. Now, I know not everybody can be on camera. Not everybody is comfortable on camera. This is just what converts the best. If it's not possible, we typically can find a solution. A common problem people make when creating their ads is they make it all about themselves. Hey, this is Bob

1:34and I, as Bob, I do such an amazing job doing full home remodels. Look at how great I did this job. Look at how great I The thing is, people care not about your success, your ability. And while that does help them in working with you, they first and foremost care about their own problems. So, the best thing to do is start with a problem. Start with a pain point. Start with some sort of issue. That's how you want to script your ad. But before you get into the full script, it's extremely important to do a market call out that hits the specific audience before going into the meat of your ad. The reason for this is

2:06what it'll do is it'll filter anybody who it's irrelevant for. So, if I say, "Hey, Seattle homeowners, if I'm not a homeowner in Seattle, ad should not resonate with me." And therefore the ad will then find a different pocket of prospective people that would actually resonate with Seattle homeowners, Tacoma homeowners, Lynwood homeowners, whatever it is. You make the market call out the first thing you say and then you go into the pain. Then you say, "We have like an electrician. He says, "Hey, your lights are flickering. It's a really stormy season. You're not sure if your power is going to stay on, your microwave is

2:37going to run." That is a perfect example where it's like market call out, customer pain, and then you're solved. That's how I would do it. That's how I'd script it and that's how we do it for our clients. All right. So, what you would do here is you would go into your ad account into your ads manager and hit create on a new campaign. Make the objective leads. I like to name it based on whatever you know campaign we're running. You can start complicated, but I will just give like a simple overview for now. Campaign budget, adset budget. If you're running one ad, it doesn't matter. If you start running multiple ads, you can push spend to those

3:09specific ads. If you want just Meta to handle the entire campaign, you could just run a campaign budget. Daily budget for home services completely depends on the market that you're in and your offer and your price point. Realistically, on like, let's say you're a home remodeler in the Seattle area, it's going to be like close to about $100 per lead. We have some people at like $15 in some demos. In some markets, we have some people at $50. Past $100, you're starting to get a bit expensive in our area. And then other markets are generally cheaper than the Seattle area

3:40in which I'm in. People can start on 20 to $30 a day and typically they'll get their first lead on 20 to $30 a day. We recommend $30 to 50 to start. Just learn a little bit faster, especially if you're doing one ad. You can create your new lead campaign. Then you'd have your ad set. This is where you'd have your actual conversion location. A lot of small businesses, they don't have the capacity to set up their own websites and landing pages. So, Instant Forms is going to be your go-to thing. This is Instant Forms. We want to maximize the number of leads that we're getting. You

4:11could also maximize the number of conversion leads. That'll just slow things down. Those people more likely to convert. But when you're starting off, it's important that you just get traction, get the ball rolling, get somebody in the door because when you start from zero, it's very, very hard. Budget. I typically like to run a campaign for about 14 days just to make sure it's running well. And I don't want to run it for eternity if it's not doing well. Now, this next portion is going to be extremely important. And if you've ever experienced it where you are getting ads from people who run local businesses, but they're in completely

4:43different states, this is why that's happening. Meta turns this thing on called Advantage Plus audiences. This means you want to reach anybody who would engage with this ad. And it's fantastic if you're running like an e-commerce business. But let's say I am in the Seattle area. What I would like to do is typically high-income zip codes or you could just do radius targeting. But let's just go Seattle, the city. And then you could pick, you know, how far out do we want to drive? If you do this pin, it'll also reach people out there. Something Meta has been doing recently, it's people living in or recently in

5:14this location. This is challenging. We're not going to reach people more likely to respond. And then it's going to be, oh, your campaign is bad. No, it might be bad for like an e-commerce store, but we're not running ads for e-commerce businesses. Also want to further limit the reach of our ads. This sounds so scary, but it's actually not. ages. We like to go 35 plus here because in our area, in our market, that's the people who are most likely homeowners. Median age of a first-time home buyer right now is I think 39 or 40. We want people who are homeowners, not children. Area could do radius. Zip codes is also

5:45something we like to do. We also like to run an exclusion audience. This is including, but we also just want to make sure cuz sometimes meta will automatically turn on targeting in other states like without any warning or you pause a campaign, turn it back on, it'll just put default settings on. So the what we like to do is we also like to make sure we have exclusions on where you will have every other state will not be included. So let's just say states and then you know Oregon, Idaho. I'm just going to do this as an example. So what's going to happen is nobody in Oregon and Idaho now should be getting this ad even they've recently been in

6:17this location. A problem is like you got the holidays, people travel in, someone flies in from Oregon, then they come back and then they fill out your lead form even though you can't serve them if they're in Boise when you're in Seattle. In terms of other targeting, in terms of like preferences, interest that used to matter a lot on meta is semi meaningless now. And we were going to let our ad script do a lot of the targeting. Placements. Placements matter quite a bit. We want to turn off the audience network. This is like going on other websites where Meta would position ads. Want to exclude these. There's a couple other things we want to exclude here.

6:48Facebook typically converts a little bit better for some services than Instagram. Instagram will work a little bit better for purely visual. depends on the strategy. Now, this is where the fun stuff happens. So, ideally, you have a video, you'd upload that video. In terms of the creative multi-advertiser ads, this is if I don't know if you ever experienced this on like stories, for example, you'll get four ads in a row. This will include you in one of those four ads. The benefit is you'll reach more people. The downside is now you get side by side with someone who's like tap tap tap tap trying to get through it. Setting up the creative. So, we can

7:19upload a video here. Let's do this one. So, this is a video we made. You can crop it. It'll adjust based on platform that you're on or viewpoint sometimes. Tacoma business owners, if you're still see, that's that looks weird. My head gets cropped. So, what we could do is waiting on referrals. Or we can force the original, which is just this, and it'll have black lines on the side. It's actually better. Text. Use chat dp for a lot of this stuff. What's the primary text, what's the headline? A lot of this stuff really matters. How people hook, the words that they see. This stuff

7:50really matters in terms of your conversion rates. And sometimes you can run two of the exact same ad, change the wording a little bit and it spikes the enhancements. This stuff is fun. Meta loves doing a bunch of random AI stuff right now. Edit your video, edit your text. So you get a lot of really weird ads. It's good just to turn off all of this. Otherwise, you can get some strange results. Now you got your headline, your description, then your call to action. You're running more offer based. You do get offer, get a quote, learn more. All these work for home service businesses in particular. Yeah, that's basically the initial

8:22setup. But then this is one of the most important parts of the whole experience is like the actual form questions you ask and the amount of questions you ask and the frequency volume. Let's just go cool instant form. And let's say you know hypothetically we're running an HVAC business. There's like this intro option where right now Meta is like allowing you to use a lot of intro stuff, trust signals, womanowned or whatever. Like you can add in a ton of this different stuff. I've noticed it just reduces conversion rate. And the best thing is just to go straight into a

8:53multiplechoice question. Now, in terms of multiple choice questions, you can go conditional logic. Hypothetically, it'd be something like some sort of AB question. Are you a home owner in the Seattle area? Yes. No. Conditional logic. Close the form for the nos because then it's just going to kick people out. We don't want to work with people who don't match this demo. Then it will go to the next question. I need to create another question. We'd say, "What type of HVAC service you looking

9:24for?" It's always best, especially with low budgets, to start multiplechoice, start minimal questions because again, you need volume. You need some sort of traction. If you add too much friction from the jump, you're not going to get any leads in on spending something like 30, 50 bucks a day. If you spend high volume from the jump, yes, you can get leads and you could add friction, but I don't recommend that from the beginning. from the beginning. Let's just make it as easy as possible. Let's not make our consumers think. Let's just kind of get them through the process. What HVAC service are you looking for? So, you can add these different questions. Write it

9:55up here. Please answer the question. This is the beauty of Facebook Instant Forms is because it's going to autofill this info and it'll allow you to get leads as cheaply as possible. Now, there are some downsides to autofill where it's like they are less serious because it's pre-filled. You can again add more friction. If somebody puts an open text box and says like, "What's the meaning of life?" Now you have to answer that question to finish the form. You can understand a lot of people are going to get stuck right here cuz it's wa what is the meaning of life? Like I need to really think about this. What I noticed is a lot of people like to start like what service are you looking for? And yeah, they can write it in and that'll improve your lead quality. You won't get

10:27nearly as much volume from the beginning. Privacy policy, you can add one here meta getting your info and giving you permission to talk to these people. Get the contact info. You could add stuff like city or zip code. We like to do zip code just to make it easy. And then end pages. This is where you can get really creative and we run some pretty creative options here on end pages where we might have 20 different end pages. If somebody is like wanting a price quote, we can build out a whole calculator and get price quotes and like instant bids. That's a fantastic method for preframing potential customers to

10:59understand, oh, how much does an HVAC system actually cost? How much does a bathroom remodel actually cost? How much does this service actually cost? Okay, I know. And bad fits are going to get filtered out. Good fits will be more engaged. So when you actually reach out to them, then your conversion rate is higher. That's a cool option that we like to do here. Now, from here, Facebook does not do a great job of notifying you once a lead actually fills out your form. What we like to do is we like to set up a couple connections to a Slack account to go high level to email just to make sure that you know that the leads are actually coming in and you

11:31have access to contact them immediately. Now, another service we offer is we can contact these leads for you and set the appointments for you. That makes the job a lot easier because getting the leads honestly up to this point is not that hard. The more challenging portion is once the leads come in now to book them and turn them into actual estimates scheduled and that's a little bit more of the challenging part. And that's where we see a lot of people fall off cuz like leads come in, you try them one time, they didn't work out again, this person's never heard of you in their entire life and then you're expecting them to stop what they're doing and care. There's a very very small subset

12:03of people at any given moment that immediately need your service. A lot of people are expecting is that to be the same exact result? No. The actual money is in the follow-up. Check in, follow up again until these people either say, "Yes, I need your service or no, I don't." One of the two. If it's open, if it's a question, it's probably not a good fit. You could directly chat with the people on your platform and then go from there. That's essentially how you'd set it up. You'd hit publish. You might run into some snags. Your billing might hit some issues. That's all kind of part of the process, especially if it's a brand new ad account. As you can see, running Facebook ads isn't that complicated. You can set up your first

12:35campaign using what I showed you. Start with a small budget, test a few hooks, and follow up the leads that you get. But if you want us to handle the whole system for you so you don't have to go through all this, you don't need a videographer, you don't need a script writer, you don't need to figure all this out. We can take care of it for you. Hit the link down below, shoot me a message, we'll be happy to help you. See you in the next video.

0:00There are only three ways to get leads for your home service business. Three, referrals, organic, and paid ads. That's it. Every home service business owner is either doing one of these or doing none of them, and wondering why their phone isn't ringing. My name is Mark Zuck. I help home service contractors build lead genen systems using meta ads. And today, I'm breaking down all three ways to get leads, how they work, what they cost, how long they take, and which one gets you the results the fastest. Without wasting any more time, let's get right into it. Referrals are how most contractors get started. Good work leads to word of mouth. It's free and the

0:31leads already trust you. The problem is you can't control it. You can't wake up on a slow week and decide to just go get more referrals. It doesn't work like that. This creates a feast or famine cycle. One month you're slammed and the next month your phone goes completely quiet. You can't plan, can't hire, you're just reacting. Referrals are a great bonus, but they're terrible as a strategy. [music] If you want to skip the 6 to 12 month wait and start generating leads within days, click the first link in the description to see how I work with home service business owners. The second option is organic search. This means

1:02Google, Yelp, your Google business profile. People search electrician near me and then you show up. The benefit of this is that once you rank, leads come in without paying any money for ads. The downside is this process takes 6 to 12 months to build and you're competing with every home service business owner in the area who already started before you. So the people who already have thousand 2,000 reviews, you're going to try to compete with them. But if you need leads this month, organic search isn't going to help you. Paid ads means you get in front of people who need your service right now. The benefit to this

1:33speed. You can launch today. We get leads within your first week. Most of our clients see their first lead within 7 to 10 days. Another benefit is you actually have leverage on this. You need more work, you can turn up your ads append. You're totally booked out. You can raise prices. You can be a little bit more selective on which clients you take on. You can hire more. The key is you have a system that you actually own. You have ads that run on your account and you keep everything. When we work with you, the leads don't stop when you stop working with us. We set up a system that you get to keep. We've helped electricians book $15,000 generator jobs. We've helped niche home service

2:05businesses go from $3 to $60,000 a month. Just to make it clear, referrals are free, but you have no control over them and you can't scale them. Organic, it's low cost, but it might take 6 to 12 months before you get a result. Paid ads, they cost money. They work in days and you have full control over them. Again, referrals are fantastic when they come. Organic works really, really well, but it just takes time to get there. And paid ads cost money, but can get [music] you leads in a matter of days if done right. Most of our clients see their first job within 30 days of us working together because we move fast.

2:37>> [music] >> If you want a system you can control, click the link below to learn more.